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Trade Periodicals

All of the periodicals listed here are trade. They are targetted at resellers. If you want to promote yourself in general publications see 'The Media' page on this site.

You can promote yourself in periodicals in a number of ways: advertise, get editorial about your products/services, put an insert into the publication (brochure or flyer) or offer a free sample.

The most important thing to keep in mind, is whether the periodical will reach your intended audience and how many will it reach. To this end, most of the periodicals will supply you with these details, detailing a breakdown of the audience, whether the distribution is verified, advertising rates and mechanical specifications. Many will include your advert on a web version of their magazine or can include you in their listings - but don't forget to ask about this.

Don't forget that most trade exhibitions have a show catalogue which is targetted at their visitors who are largely resellers. Like a magazine it usually has advertising opportunities, and generally you don't need to be an exhibitor to advertise. Refer to our 'Exhibitions' section to find out about the shows.

Gift Focus Magazine	www.giftfocus.com
	A glossy A4 magazine aimed at gift retailers. Published six times a year. Circulation 5,500.
Full page advert £1,300.

Progressive Gifts	www.progressivegifts.co.uk
	The ABC circulation figure for Progressive Gifts & Home Worldwide is 6,363 for July 1st 2005 to June 30th 2006.
Rates for loose and bound-in inserts available on application

The Source Book	www.thesourcebook.co.uk
	An A5 publication for advertisers, enabling them to reach almost 25,000 retailers from across many retail sectors - from gift shops to garden centres and heritage outlets to department stores. It is published twice a year - January and July - to coincide with major product launches.
Full page colour advert £495.

Progressive Greetings	www.progressivegreetings.co.uk
	An A4 Glossy Monthly Mag that is aimed mainly at greeting card retailers. Verified (ABC) circulation of 5,147. Total circulation 6,500.
Full page advert £1,500. Mainly UK based, but has subscribers in over 60 countries. Include supplements on a regular basis.

Gifts Today	-
	The website is currently under construction. Phone 01442 289930

Giftware Review	www.giftwarereview.net
	A large (A3) publication, mailed to 8,000 buyers, four times a year, Jan, Mar, May and July. Aimed at gift buyers.
£999 full page advert

Daily Review	www.giftwarereview.net

Flower	www.giftwarereview.net

Best For Kids	www.giftwarereview.net

Heritage Magazine	www.heritage365.com
	Aimed at museums.

Progressive Housewares	www.progressivehousewares.co.uk
	This large (A3) magazine is aimed anyone involved in the manufacture, distribution or sale of houseware products. Full page advert £1,800.
The current circulation of Progressive Housewares is 3,250. This is how the circulation breaks down: Independent Cookshops (Including China & Glass Retailers) 2,250, Department Store and Multtiple Buyers of Housewares 600, Trade Manufacturers and Distributors of Housewares 400

Craftsman Magazine	www.craftsman-magazine.com
	Craftsman Magazine is distributed nationally by Subscription, through the Newstrade, at Craft Fairs and in Craft Galleries and Shops. Published nine times a year.
£1,280 for a full page colour advert.